Petly
2024
Health Tracker App for Pets
A joyful and intuitive mobile app to monitor pet health, vaccinations, and activities. Built for pet owners who care deeply about their companions.
The challenge
Petly needed a mobile-first design that could handle complex health tracking data while remaining friendly and approachable. The challenge was balancing feature richness with simplicity for non-technical pet owners.
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Product goals and objectives
Making pet health tracking delightful and effortless
Our goal was to create an intuitive mobile experience that simplifies pet health management. We focused on visual clarity, quick data entry flows, and delightful micro-interactions that make the app feel like a companion itself.
Designing an intuitive onboarding flow for new pet profiles
Creating a clear vaccination and appointment tracking system
Strategic design built on collaboration
Iterative design with real pet owners.
We ran usability tests with actual pet owners throughout the design process, validating each feature with real users. This helped us prioritize the features that truly mattered and eliminate unnecessary complexity.